Sunkist Ads and Social Calendar

Social Lead, Edelman 2021-22

For the three paid TikTok recipe ads, I concepted the videos based on seasonal brand needs and the grapefruit demographic. I managed the online content creator to make something in her own style, but adhering closely to the brand book. The ads performed beyond the client’s expectations, persuading them to buy in on more monthly TikTok content.

Working with an amazing support team, we also kicked off monthly with new strategies for social, and created a wide array or paid and organic content for Sunkist and their many citrus offerings.

See more at https://www.instagram.com/sunkistcitrus/

Other Credits:

Creative Director: Aaron Straka
Writer: Kristen Parker
Designer: Emily Klammer
Strategy: Dinah Douglas, Malia Pletcher