Girl Scouts Video Campaign

Client: Girl Scouts of the USA
Agency: SR AD Edelman 2022

*Note: some pieces may be wip/missing final color treatment*

This past summer, I travelled the US with a talented film crew to interview Girl Scouts for our social ad campaign. Once a Girl Scout myself, it was and exciting opportunity (and yes, I got lots of free cookies). We asked them questions like, “What would you tell younger you?” and “how many fun Girl Scout activities can you name in 15 seconds?!” The result was a fun and engaging series that highlighted our Girl Scouts and the things that mattered most to them.

We created 75 pieces of content from 5 different Girl Scouts, from ages 7 to 18. We developed a colorful and energetic motion graphics theme and all pieces contained some type of animation and music. A hero video was cut together with all of the girls to pull the entire campaign together.

Other credits:
CD: Connor Lesniak
Director: Logan Futej