Taco Bell Manga, Bedtime Story, and Promo Vids

Sr AD Edelman 2021

Working with some amazing writers and creative directors, I created concepts and led art direction for launches of Taco Bell food items; from Nacho Fries to Breakfast Burritos and the Naked Chicken Chalupa. Sometimes it’s a mailer, sometimes it’s an event. But in Covid times, we often turned to digital.

Please explore the links below for some unique takes on a QSR food launch, from an epic manga, a storybook that helps you sleep so you can have breakfast burritos, a mockumentary that will leave you hungry, and a stop motion of Sauce Goblins stealing your packets to promote recycling.

• Fry Force Manga (CLICK TO READ)
• Terracycle Stop Motion Video (Complete with Sauce Goblins) (CLICK TO WATCH)
• Chicken Wars 1 minute Mockumentary (CLICK TO WATCH)
• Sleep Tight, Get That Bite Storybook (CLICK TO READ)